Christmas campaign to Weather it Together

Dec 25, 2025 | Column

As the year draws to a close, many South Australians in regional communities are taking stock of a year that has asked a great deal of them.

Seasonal uncertainty and on-farm pressures remain very real for many producers, but as Christmas approaches, those challenges often sit alongside others that are less visible and sometimes harder to talk about.

For some, Christmas is a time of joy and connection. For others, it can be a period of loss, loneliness or strain.

It may be the first Christmas without someone dear, the reality of relationships that have changed or come under pressure, or the quiet worry of not being able to afford presents, a family holiday, or the things that once felt taken for granted.

When these pressures combine with concerns about farm finances, productivity or the months ahead, the burden can feel heavier still.

In agriculture, there is a strong culture of getting on with the job, even when things are tough.

That mindset has its place, but it can also from the Stock Journal team mean people carry more than they should for longer than they should, and often alone.

At Primary Producers SA, we know that the challenges farmers face don’t stop for the festive season.

That’s why the message behind ifarmwell’s Weather It Together campaign, of which PPSA is a proud partner, takes on a particular meaning at this time of year.

While it was born out of seasonal uncertainty, its heart is broader: reminding people that whatever they’re dealing with – personal, financial or on-farm – they don’t have to face it on their own.

Weathering it together can be as simple as checking in on a neighbour, having an honest conversation with a trusted friend, or letting family know how you’re really travelling.

If those conversations feel too hard, confidential help line services remain available over the Christmas period, offering a safe space to talk things through with someone who understands the pressures of rural life.

Reaching out for support isn’t about not having all the answers or admitting defeat.

It’s about recognising that no one is meant to carry everything by themselves, especially at a time of year that can magnify worry and isolation.

What continues to stand out across SA farming communities is the way people look out for one another.

That sense of connection, solidarity and shared understanding remains one of our greatest strengths, particularly when seasons are uncertain and personal challenges intersect.

As we look toward a new year, there is cautious optimism alongside realism.

Hope that conditions will improve, that confidence will return and that the hard work of producers will be met with better opportunities ahead.

This Christmas, my message is a simple one: stay connected, be kind to yourself and others, and remember that support is there if you need it.

Together, we can continue to weather whatever comes and look ahead to a more stable and prosperous year.

Details: weatherittogether.org.au

This column was written by PPSA Chair Professor Simon Maddocks and originally appeared in the 25 December 2025 edition of Stock Journal.

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