Last Friday, South Australians joined the nation in marking National Agriculture Day, which was a moment to recognise the people, places and enterprises that keep our state fed, clothed and moving.
But while Ag Day has come and gone for another year, the story of agriculture is one that deserves more than a single day’s spotlight.
The reflections prompted by this year’s Ag Day matter. They shine a light on an industry that is resilient, innovative and community-minded, even when the challenges are significant.
SA farmers continue to face climate uncertainty, fluctuating markets, workforce pressures and biosecurity threats.
Some regions are still navigating the consequences of dry conditions, others the long tail of past seasons’ variability.
But through it all, our producers remain among the most capable and adaptable in the world.
What sets SA apart is not only the quality of what we grow, but the way agriculture underpins our broader economic and social fabric.
PIRSA and PPSA’s More Than An Industry report makes this clear: agriculture in SA is not simply a sector, it is a cornerstone.
It supports tens of thousands of jobs across farming, processing, logistics, manufacturing, retail, science and exports. It sustains regional towns, drives innova tion across multiple industries and attracts investment that benefits the entire state.
Crucially, agriculture also shapes our identity.
It influences the way SA see themselves – practical, solution-focused, collaborative and deeply connected to place.
It fosters communities where neighbours look out for one another, where local shows still matter and where the next generation is encouraged to embrace not only tradition but emerging technologies and new ways of thinking.
But as we look ahead to the 2026 state election, there is a pressing need to ensure agriculture remains front-and-centre in public policy, political debate and community consciousness.
Primary industries’ importance must be demonstrated, promoted and understood.
The decisions made in the next electoral cycle will shape the long-term competitiveness, sustainability and resilience of SA agriculture.
This is why ongoing awareness matters.
When the public values agriculture, governments take notice.
When voters understand a strong farm sector means a strong economy, thriving regions and secure food systems, agriculture becomes a priority and not an afterthought.
When political leaders recognise investment in research, infrastructure, skills and biosecurity is not optional but essential, our industry is positioned to grow.
Ag Day may be one calendar date, but its message must carry through every month between now and election day: agriculture deserves recognition, respect and long-term support.
Those who represent our communities in parliament need to hear it clearly and consistently.
As we pack away the Ag Day banners for another year, let us continue championing the farmers, families, workers and businesses who make SA stronger every single day.
Because agriculture is, and will always be, more than an industry.
It is SA’s future – and it must be treated as such.
This column was written by PPSA Chair Professor Simon Maddocks and originally appeared in the 27 November 2025 edition of Stock Journal.
