Caroline Rhodes

Chief Executive Officer

Primary Producers SA

Caroline has more than two decades of agribusiness experience, having held senior roles in both the public and private sector and with state and federal farmer representative bodies in Australia, including the former South Australian Farmers’ Federation and the Grains Council of Australia. She was the CEO of Grain Producers SA prior to joining PPSA, and brings skills in strategic communications, stakeholder management and regulatory affairs.  

Caroline brings extensive experience in corporate governance and has served on a wide range of industry and community sector boards. Her current board appointments include the South Australian Cricket Association, Foodbank South Australia and Rural Business Support. She is a Member of the South Australian Skills Commission, and Chairs the Agribusiness, Food & Wine/Beverages Industry Skills Council.

Caroline holds a Bachelor of Agricultural Science from the University of Adelaide, a Master of Agribusiness from the University of Melbourne and a Diploma from the Australian Institute of Company Directors. She is a graduate of the Australian Rural Leadership Program and lives on a small rural property in the Adelaide Hills.

Professor Simon Maddocks


Primary Producers SA

Simon Maddocks has a long career in education and research with a focus on agricultural and biomedical science applications. He was Vice Chancellor of Charles Darwin University from 2014 to 2020 and prior to that a Professor of Animal Science and Director, Roseworthy Campus at the University of Adelaide.  

He has also been the Chief Scientist, Livestock & Farming Systems and Director, Science Partnerships with the South Australian Research and Development Institute (SARDI).

Simon is a passionate advocate of the role education plays in assisting people to capitalise on their inherent potential. He believes quality research and innovation is the key to a productive and sustainable economy.

Simon’s extensive leadership experience at senior levels of both academia and government has awarded him an international research reputation in agricultural and biomedical science. He also holds a strong record of working closely with industry partners including Cooperative Research Centres and with organisations such as the Menzies Foundation.

Adrian McCabe


Grain Producers SA

Adrian is a grain grower at Hamley Bridge, where he crops wheat, canola, beans and durum. His family has been farming in the Mid North since 1956 and also farms on the western slopes of New South Wales. Adrian was appointed to the GPSA Board in December 2016, holding the position of Vice Chair from 2018. He is a former board member of the Southern Durum Growers Association, a member of Fat Farmers and a previous member of the SA Farmers Federation.

Adrian believes there are a number of key issues for producers which are being tackled by Grain Producers SA. These include the need to invest in country road infrastructure, reduce spiralling grain handling costs, gain access to GM crops and further promote the grains industry as a major contributor to the state’s economy.

Joe Keynes


Livestock SA

Joe is a partner in Keyneton Station, a family farming business, operating at Keyneton and in the South East, principally grazing Merino sheep, Angus cattle and first-cross lambs. Joe has had a long involvement in regional and state organisations including the Natural Resources Management Council and the SA Murray-Darling Basin NRM Board. He has also been a member of LambEx 2014 Committee and the Cattle Council of Australia Research, Development, Extension and Sustainability Sub-Committee. He believes a strong Livestock SA is needed to advocate to government and industry for future policy development and investment in programs that support agriculture. Joe is currently the South Australian representative on WoolProoducers Australia. He is also Chair of the PPSA Natural Resources Committee.

John Hunt


South Australian Dairy Association

John arrived in South Australia from New Zealand eight years ago with his family – and a dream of dairy farm ownership.

Today, John and wife Karen are equity managers in a 600-cow dairy and co-own a neighbouring 240-cow dairy with John’s brother. The couple have recently purchased an adjoining 75-hectares, with plans to convert it to a 250-cow dairy.

John joined SADA in 2013 with a keen interest in helping facilitate the next generation of dairy farmers; protecting the farmer’s right to farm; securing profitability in the industry and establishing more transparency in industry-relevant government policy and planning.

Managing a team of full time and casual staff with his family has also built a desire for continual self-improvement and skills development. Since completing his Advanced Diploma in Agriculture, John has actively pursued industry best practice education and training as part of a strategic plan to allow him more time off-farm for industry advocacy involvement, as well as providing his team of both full time and casual staff with opportunities for career advancement.

Angelo Demasi


Horticulture Coalition of South Australia

Angelo Demasi is chief executive officer of the South Australian Produce Market Limited – the state’s premier fresh produce wholesale market servicing all sectors, from growers and wholesalers to the retail and hospitality sector.

With over 30 years’ senior management experience within the fresh produce, meat, bakery, manufacturing, and retail industries, Angelo is also a Fellow of the Australian Institute of Management and the Institute of Public Accountants.

Passionate about growing the $1.3 billion horticultural industry in South Australia and for promoting our clean and green pest-free status around the world, Angelo also has extensive experience in exporting to markets in Asia and Europe.

He serves on many boards and committees including the Horticultural Coalition of SA, Northern Economic Leaders and Northern Futures. He is also a member of the Stakeholder Reference Group for the development of a new Biosecurity Act for South Australia.

Nathan Paine

Nathan Paine

Chief Executive Officer

South Australian Forest Products Association

For the past decade, Nathan has been at the forefront of Australia’s property industry, driving national debate and influencing public policy at the highest levels of state and federal government.

His skillsets was developed and drawn upon in his previous roles as Executive Director of the South Australian Division and then Chief Commercial Officer of the Property Council of Australia.

For eight years, Nathan was with the Property Council of Australia – as Chief Commercial Officer, responsible for the commercial operations of the Property Council nationally, and as Executive Director (South Australia).

In this role, he was the chief political advocate for the property industry in South Australia, building strong networks, a high profile and enviable reputation within the sector and broader community.

Prior, he worked for the state’s peak business group – Business SA – as Chief Political Advocate and as the federal lobbyist for the Motor Traders Association of Australia in Canberra.

Adrian Hoffman


Wine Grape Council of SA

Adrian is a fifth generation Barossa Grape grower and sixth generation “Barossan”. 

Starting on a traditional mixed farm, the main focus of the Hoffmann family is now in wine grape growing. Adrian grew the vineyard from a modest 15ha in 1992 to currently just over 75ha.

Adrian, his wife April and three children live on the home property purchased back in 1857.

​Adrian has been actively involved in many industry and regional organisations, including six years on the Board of the Barossa Grape and Wine Association and past chair of Grape Barossa. He is a graduate of the Future Leaders program for the wine industry and is a Baron of the Barossa.