Rob Kerin

Executive Chairman

Primary Producers SA

Rob Kerin is a former Premier of South Australia, in 2001-02, and serving as Deputy Premier from 1998 to 2001. He was also Leader of the Opposition from 2002 to 2006. In addition to his position as Executive Chair of PPSA, Rob is Chairman of Regional Development SA, Director of South Australian National Football League, Deputy Chair Australian Country Football Council, Deputy Chair of Variety (SA) and Board member of Brand SA. Rob has completed major consultancies including the restructure of Regional Development Boards to RDAs in SA in 2009-10 and the Review of 2010-11 Grain Harvest Operations and Recommend Operational Changes for the Viterra Grain Handling System.

Adrian McCabe


Grain Producers SA

Adrian is a grain grower at Hamley Bridge, where he crops wheat, canola, beans and durum. His family has been farming in the Mid North since 1956 and also farms on the western slopes of New South Wales. Adrian was appointed to the GPSA Board in December 2016, holding the position of Vice Chair from 2018. He is a former board member of the Southern Durum Growers Association, a member of Fat Farmers and a previous member of the SA Farmers Federation.

Adrian believes there are a number of key issues for producers which are being tackled by Grain Producers SA. These include the need to invest in country road infrastructure, reduce spiralling grain handling costs, gain access to GM crops and further promote the grains industry as a major contributor to the state’s economy.

Joe Keynes


Livestock SA

Joe is a partner in Keyneton Station, a family farming business, operating at Keyneton and in the South East, principally grazing Merino sheep, Angus cattle and first-cross lambs. Joe has had a long involvement in regional and state organisations including the Natural Resources Management Council and the SA Murray-Darling Basin NRM Board. He has also been a member of LambEx 2014 Committee and the Cattle Council of Australia Research, Development, Extension and Sustainability Sub-Committee. He believes a strong Livestock SA is needed to advocate to government and industry for future policy development and investment in programs that support agriculture. Joe is currently the South Australian representative on WoolProoducers Australia. He is also Chair of the PPSA Natural Resources Committee.

Howard Hollow

PPSA Representative

Horticulture Coalition of SA

Howard is Chief Executive Officer of HortEx Alliance, a member of the Horticulture Coalition of SA. Howard operates the Virginia Horticulture Centre. He has previously been Senior Horticulture Consultant at PIRSA where he managed the research funded to introduce Class A reclaimed water from the SA Water wastewater treatment plant at Bolivar. Now more than 250 growers are connected to the Virginia Pipeline Scheme which takes up to 20 gigalitres of reclaimed water per year for irrigation on the Northern Adelaide Plains. Howard is working with HortEx to further the aims of the alliance in setting up a Centre of Excellence for Horticulture to provide training towards employment for entrants into the horticulture industry and to conduct research. HortEx represents 3000 businesses engaged in horticulture.

John Hunt


SA Dairyfarmers’ Association

John arrived in South Australia from New Zealand eight years ago with his family – and a dream of dairy farm ownership.

Today, John and wife Karen are equity managers in a 600-cow dairy and co-own a neighbouring 240-cow dairy with John’s brother. The couple have recently purchased an adjoining 75-hectares, with plans to convert it to a 250-cow dairy.

John joined SADA in 2013 with a keen interest in helping facilitate the next generation of dairy farmers; protecting the farmer’s right to farm; securing profitability in the industry and establishing more transparency in industry-relevant government policy and planning.

Managing a team of full time and casual staff with his family has also built a desire for continual self-improvement and skills development. Since completing his Advanced Diploma in Agriculture, John has actively pursued industry best practice education and training as part of a strategic plan to allow him more time off-farm for industry advocacy involvement, as well as providing his team of both full time and casual staff with opportunities for career advancement.

John firmly believes that despite the occasional bump in the road, the future is bright for dairy farming in South Australia. He is committed to working with South Australia’s dairy industry and key stakeholders to achieve SADA’s mission of giving a voice to all dairy farmers and improving the viability and profitability of dairying now and into the future.

Adrian Hoffman


Wine Grape Council of SA

Adrian is a fifth generation Barossa Grape grower and sixth generation “Barossan”.   Starting on a traditional mixed farm, the main focus of the Hoffmann family is now in wine grape growing.  Adrian grew the vineyard from a modest 15ha in 1992 to currently just over 75ha.  Adrian, his wife April and three children live on the home property purchased back in 1857.  
​Adrian has been actively involved in many industry and regional organisations, including six years on the Board of the Barossa Grape and Wine Association and past chair of Grape Barossa. He is a graduate of the Future Leaders program for the wine industry and is a Baron of the Barossa.